Doctorpreneurs: Dr Ginni Mansberg
Doctorpreneurs of Doctology is pleased this week to showcase an interview with Dr Ginni Mansberg (she may well be familiar to TV fans out there).
Dr Ginni Mansberg appeared on the fantastic Embarrassing Bodies and somehow manages to be a television celebrity, author, columnist, businesswoman and mother.
Her story is intriguing and powerful so read on and I dare you not to be inspired!
What organisation/startup did you found?
1. I operate in the media space. I am the “Sunrise GP” on 7 network, I have columns in magazines, co-host an online show called Things You Can’t Talk About on TV and was co-host of Embarrassing Bodies Down Under. I also host an educational Podcast for doctors called Drivetime Medical.
2. I co-own 2 connected skincare companies. Both are cosmeceutical but based entirely on evidence published in peer review journals. Our first company, Aurora Care manufactures white label cosmeceutical skin care for plastic surgeons, dermatologists and cosmetic physicians in Australasia and Asia. ESK (Evidence Skin) is our retail brand which we only recently launched.
3. I have a Consulting company and do consultancy work for healthcare companies in internal / external communications and strategy.
4. I have an interest in Governance and sit on 2 boards - one listed, one not for profit.
What are their noble purposes?
1. My mission is not to give my opinion but to translate the best available evidence in an inclusive, relatable, nonjudgmental way. I aspire not to be hauled in front of a Senate enquiry to explain my false statements or to have a study published in the BMJ demonstrating that 50% of what I say is wrong. Sorry Dr. Oz.
2. Evidence based ethical skincare products for people who want to take a scientific approach to their skincare.
3. Nobility? Not sure.
4. Good governance is critical to trust between private companies, the public and regulators. We have a duty of care to our employees, the law and to our shareholders.
Tell me about the first 10 years of your life?
Sorry but I have no war stories. I had a loving middle class upbringing in suburban Sydney.
What age were you when you had your first paying job? What was it?
My 14th birthday. I started babysitting, then took on Sunday school teaching!
What made you want to be a Doctor and what speciality did you choose?
I had all sorts of crazy ideas about what being a doctor meant at 18 when I started Uni fresh from high school. My speciality was dictated by a very early entry to motherhood which I didn’t feel I could combine with hospital based registrar training.
I started my degree in journalism to try to find work that was output based and could be done from home when the children were little and both day care and nannies were a total disaster.
What made you want to be an Entrepreneur? When exactly did you decide?
I never decided. It just happened.
Are you still practicing as a Doctor now? If yes do you intend to stop?
Yes I still practice.
Being a practicing doctor is critical to almost everything I do. My clinical experience is essential in the media, even in my governance roles (both companies are healthcare companies) and for my consulting role as much of what I do is in the primary care engagement space.
The exception of course is my skin care company. It is my greatest passion. I have staff that run the day to day operations of the company. I am not there full time thanks to my husband who is managing director.
Why do you think traditionally many Doctors struggle with entrepreneurship?
Many in our society feel doctors should practice medicine for altruistic purposes and/ or for the love of it alone. To tie remuneration to our craft often offends people. And there are people who associate ANY profits with immorality. That attitude pervades concepts of entrepreneurship.
I would argue that profit and morality are far from mutually exclusive. You can be incredibly ethical at all times and still operate a profitable business.
What is your favourite quote?
“When you can’t change the direction of the wind - adjust your sails”.
H. Jackson Brown, Jr, the American author of Life's Little Instruction Book.
What would you do in the event of a Zombie Apocalypse?
I would see this as a unique opportunity. First I would seek to survey the undead and understand better their skincare needs. I would try to be first to market with a unique skin brightening solutions targeting the zombie market. I would also try to identify their use of social media or other communications tools to appropriately target their market.